Plain-English definition
CRM
What it means
A CRM, or customer relationship management tool, is where a business keeps track of its customers and every interaction with them: calls, emails, purchases, and notes. It helps you remember details and follow up so no one slips through the cracks.
In plain terms
Like a super-powered address book that also remembers every conversation, birthday, and promise you've ever made to each person in it.
See "CRM" in a real plan
Your build plan explains every technical term right where it's used, no dictionary needed.
Get your build plan